Video content

Win a corporate video by entering our Pinterest competition

Sarah Hall in filming mode. At Sarah Hall Consulting, our clients always come first. Now you can win a corporate video by sharing how the same is true for you on Pinterest. There’s no escaping the fact that the most successful businesses today are those that engage with clients consistently and creatively, whether that’s in person, online or via the media.

We know there are lots of brilliant examples of engagement taking place every day because we help companies do it. As such, we are giving one lucky North East organisation the chance to win a corporate video, just by showing how you put your clients at the heart of what you do.

To enter, all you have to do is: Use your own Pinterest account to create a board called ‘We love our clients’ Pin at least one image that demonstrates how your organisation makes its clients feel loved Find us on Pinterest at: https://pinterest.com/hallmeister/ Repin our ‘We love our clients’ competition pin to your board When your activity is complete, confirm your entry by posting a comment with a link to your board under ours so we know where to find you!

The competition will run until the day of love itself, Thursday 14th February, when we will select the winner of our corporate video on the basis of the best and most creative example of client added value. The competition is open to businesses within the North East, the prize is non-transferable and the judges’ decision is final. Terms and conditions apply. For more information please email sarah@sarahhallconsulting.co.uk.

Time to press play on the corporate video

I have long been an advocate of social media and use LinkedIn, Twitter and Facebook on pretty much a daily basis.  One area in which I’m a little lax, I admit, is in the area of corporate videos so recently I decided to rectify this because I’m a big believer in practicing what I preach. To do this I attended a flipcam video course at HT Media, the Newcastle-based experts in media and video production.  The purpose of the day was to learn how to use a flipcam video camera to create corporate videos as well as how to edit and upload these to YouTube. For the uninitiated, flipcams are battery-operated point and shoot camcorders that are no bigger than a mobile phone (ideal for getting out and about) and as some offer high definition, you don’t have to worry about the quality of the film damaging your brand.  The pressure all lies with getting relevant and compelling content!

Corporate videos have always had a role to play in the communications toolkit but when to commission one and where to place it is more of a consideration than ever due to the social media-generated change in the way people communicate. Think creatively and you can use videos to achieve all sorts of goals – drive people to your website, train staff or educate customers on your products. Flipcam videos offer multiple marketing opportunities at potentially minimal cost.

Short films are ideal for quickly sating customer demand for information and in the right place can take your message around the world in a matter of minutes, especially if you use YouTube. The world’s most popular online video community, YouTube enables millions of people to discover, watch and share originally-created videos. As it generates more than two billion views a day, the platform offers huge opportunity for increasing brand awareness, especially when you consider its player is embedded on tens of millions of websites across the world. There are few people that can say they have never watched a YouTube video – if you’re one of them, let me know!

With a practised hand, flipcam videos are great for basic updates, informal interviews and adding a diversity of content to your website (for anything else I’d recommend you use a professional).  The key is to keep your objectives and the response you’re looking to achieve in mind, as with any marketing you do.

Make sure your unique selling proposition stands out, the film features a call to action (eg to visit the website or call the helpline) and no matter what, never say or do anything that could be counterproductive (avoid the Gerald Ratner style of humour). Be aware that if you are filming children, young people or vulnerable adults, you will need a policy in place and always ask everyone involved to sign a contributor release form so you have proof that they consented to be featured.

Flipcams can be purchased very reasonably on Amazon and at a variety of other retailers and it is worth investing in one, even if you play around with it at home first.  When you’re ready to move on, HT Media’s one day courses can teach you everything you need to produce basic videos that are of high enough quality you’ll be happy to show them off. With funding currently available for the training (certain criteria applies), it’s worth moving fast.

I hope like me, this article will encourage you to think about using corporate videos to raise awareness of your business with target audiences, whether you create the films yourself or get someone to help you.  After all, no one sells you better than you sell yourself. Be clever in how you use your videos and you’ll find the investment more than pays off in terms of enquiries and sales. Happy filming!

For more information, please visit www.ht-media.com.