The second PRstack book launches today and this latest 'how to' guide doesn’t disappoint.
Walking public relations practitioners through 30 different tools that can help improve every day practice, the book is a simple to read and neatly designed handbook for those wanting to create efficiencies at work.
Authored by experts from a range of backgrounds, all curated and edited by Ketchum Chief Engagement Officer Stephen Waddington, PRstack makes working smarter not harder achievable, especially used in conjunction with the initial publication.
Published back in May, I contributed a chapter on using Hemingway to sharpen your written content.
There’s a wealth of advice ready and waiting for anyone trying to improve their workflow or wanting to create competitive advantage within an agency. As with the first book, I’ve learnt a lot and will need to invest time in putting much of what’s recommended into practice.
From how to create network maps to build communities, and understanding how to access academic materials to better inform practice, right through to creating online newsrooms and personal portfolios through Wordpress, everyone will learn something from at least one of the chapters.
Stephen said: "PRstack’s purpose is straightforward. The project helps make sense of the tools market and create a modern workflow for a communication team or public relations agency.
"Contributors share practical advice on different areas of public relations workflow including planning, content, engagement, and monitoring and measurement. We’ve also included guidance from experts on implementing change within an agency or communication team, and some simple hacks to get you started."
As before thanks to sponsorship from Prezly the publication is free to download or you can purchase a hard copy via Blurb.