Sarah Hall, Managing Director
Named by PR Week as being in the top 1% of the UK’s PR industry and both highly influential and creative, Sarah Hall is a multi-award winning consultant, combining business acumen with a passion for PR and marketing to drive profits and growth for any organisation she works for.
With over sixteen years of experience working for the public, private and not-for-profit sectors and a proven track record of success behind her, Sarah ran the North East office of the UK’s largest independent marketing agency prior to launching her own business. She started her career at Tyne Tees Television before moving into PR and marketing consultancy and has particular strengths in reputation management, stakeholder communications, media relations, social media, issues management, internal communications and event organisation.
Sarah is a Fellow of the Chartered Institute of Public Relations (CIPR) and is the youngest practitioner to be awarded this status in the region for her contribution to the industry.
In 2014 she was awarded the Sir Stephen Tallent's medal by the CIPR, which is given at the discretion of the President to recognise exceptional achievement in public relations practice.
Former chair for the CIPR North East committee, with which she has been involved since launching her career, Sarah sits on the CIPR’s Executive Board and Council, helping to shape and implement strategies and policies. She also chairs its Professional Practices Committee, which sets best practice and handles member disciplinary matters. In 2010 Sarah led the chartered body's volunteers' review.
Sarah is committed to demonstrating the value of PR and marketing in achieving business success. She judges regional and national industry awards and regularly speaks at events.
Sarah graduated in 2014 from Google's Squared Online course with a Certificate in Digital Marketing. She also has an MA in Marketing and holds the accolade of being the Chartered Institute of Marketing North East Postgraduate of the Year 2005. She was awarded the title of Young Communicator of the Year at the CIPR PRide Awards in 2004.
A Trustee for the Sunshine Fund, her dedication to delivering the most appropriate business support, being a voice for business and indeed the best ambassador possible for her clients led her to become a CBI North East Council member and she is a graduate of the CBI North East’s inaugural Future Leaders programme. She is involved with the Institute of Directors, as well as various marketing trade bodies. Sarah graduated from Common Purpose's first ever Trader programme and following a listing in the Journal’s ‘Rising Stars, Future Leaders’ supplement, was named as one of the North East's 'Most Influential 2013'.
GORDON ARNOTT, PR CONSULTANT
Gordon has a proven track record of delivering quality, targeted public relations activity for high profile organisations and now is a key part of the team at Sarah Hall Consulting.
Throughout his 25-year career both as a senior daily newspaper journalist and as a PR professional, he has worked to and met tight deadlines, often under intense pressure in the full glare of the media spotlight.
He has a keen news sense and, as PR Manager at the Government-funded regional development agency One North East, strategically planned all PR activity to successfully guard and enhance the organisation's reputation with a wide range of stakeholders and audiences.
Gordon has extensive experience delivering communications activity for businesses across a host of different sectors, from crisis communications work with Northern Rock to seed funding publicity for SMEs.
DAVID BROOKBANKS, PR CONSULTANT
With more than twelve years' experience in PR and marketing, nine of which has been spent in the arts/culture and travel sector, David has worked for a diverse range of clients including VisitEngland, Royal Shakespeare Company and Theatre Royal Newcastle. He continues to work for destination marketing agency, NewcastleGateshead Initiative in a part time role.
Bringing a creative approach and can do attitude, he is an integral part of the Sarah Hall Consulting team.
David has secured coverage for his clients regionally (ncjMedia, BBC North East, Metro Radio), nationally (The Guardian, Independent, Sunday Times Travel Magazine) and internationally (New York Times, Irish Independent, De Telegraaf).
In his current part-time role as Media & PR Manager at NewcastleGateshead Initiative, David has worked on high profile campaigns including the Football Association's bid to host the FIFA World Cup in 2018/22, the London 2012 Olympic and Paralympic Games in Newcastle upon Tyne, and he is currently providing communications support for Rugby World Cup 2015 in Newcastle upon Tyne. He also leads successful communication campaigns for the destination’s festivals and events programme, including EAT! NewcastleGateshead, Juice – NewcastleGateshead’s festival for children and young people, and the NewcastleGateshead Winter Festival.
EMMA PYBUS - PR CONSULTANT
Emma is the person behind marketing campaigns for some of the region’s biggest cultural venues and events.
She’s contributed to record-breaking visitor numbers, secured media coverage where it matters and, above all, delivered results within budget and on time.
With more than 10 years’ experience across all aspects of PR, marketing and communications, Emma has worked not only in the cultural sector but has also helped numerous private sector clients to achieve their objectives.
Copywriting, digital strategies and media relations are Emma’s specialities and she loves getting stuck in drafting text, optimising websites and pitching stories.
She’s an award winner too, with accolades from the Chartered Institute of PR, the Worshipful Company of Marketors and the Chartered Institute of Marketing.
DEBBIE OWEN - COPYWRITER
Since graduating from De Montfort University in Leicester with an MA in Television Scriptwriting, Debbie has written for theatre, TV and film.
A highly talented copywriter, whose strengths lie in getting underneath the skin of a brand to communicate key sales messages in a very succinct and appealing way, Debbie enjoys the day job of promoting businesses by writing website copy, printed promotional material and TV adverts.
Debbie has just written her first national TV commercial and is currently working on a 3 minute trailer for a feature film set in the North East.
JENNY WOTHERSPOON - VIDEO JOURNALIST
Jenny is an award-winning video journalist and digital video producer with a background in broadcast and online journalism.
She has produced video content for national and regional media websites including the Guardian, the Telegraph and Johnston Press, and was part of the inaugural team working on Sky's pilot video-led regional news website Sky Tyne and Wear.
She is passionate about visual storytelling for digital platforms, and is the winner of an RTS North East Best Newcomer Award and a BBC North Developing Talent Journalism Award.