The story of #FuturePRoof

In Autumn 2015 Sarah Hall founded, curated and edited #FuturePRoof, a crowdsourced book and community with the bold ambition of asserting the value of public relations.

The aim of the book was to kick start the biggest conversation ever about the future of public relations and underline its role as a management discipline driving business success. 

Featuring a foreword from Ketchum’s chief engagement officer Stephen Waddington, the 33 chapter book covered a wide range of topics affecting the managers of communications teams and agencies. 

The book proved so popular, edition two quickly followed in September 2016 and was launched on Kindle, immediately ranking within the top 10 for management, sales, marketing and PR. The 39 new chapters continued the discussion around key issues facing public relations, from convergence and skillset to Boardroom recognition and the pace of change.

Both books now feature on university reading lists across the UK and are eligible for CIPR CPD points. A #FuturePRoof podcast is available on iTunes and Spotify and the #FuturePRoof blog features regular guest contributions (please contact if you have a topic you'd like to pitch).

#FuturePRoof training workshops have been delivered to organisations including Disney, Weber Shandwick and Macmillan Cancer Support. 

The story doesn't stop there

As of May 2018, a special edition of #FuturePRoof has been published to showcase best practice in NHS comms as it celebrates its seventieth anniversary.

Called ‘The NHS at 70 with Lessons for the Wider PR Community’, the book features 25 new essays from a range of senior practitioners working across the complex web of organisations that make up the NHS, taking the overall number of #FuturePRoof contributors to over 100. 

Key themes include the role of comms in achieving organisational outcomes; how organisations can secure and maintain trust; planning and data; digital-first strategies; how to address barriers to technological innovation; and the role of practitioners in managing major change.

All three books are available at If you'd like to get involved with the community, follow  @WeArePRoofed on Twitter and join the #FuturePRoof Facebook group

All costs associated with the design, production and marketing of #FuturePRoof are paid for by Sarah Hall. No mark up is added to the cost of producing the book so it remains as accessible as possible to all.