Time to press play on the corporate video

I have long been an advocate of social media and use LinkedIn, Twitter and Facebook on pretty much a daily basis.  One area in which I’m a little lax, I admit, is in the area of corporate videos so recently I decided to rectify this because I’m a big believer in practicing what I preach. To do this I attended a flipcam video course at HT Media, the Newcastle-based experts in media and video production.  The purpose of the day was to learn how to use a flipcam video camera to create corporate videos as well as how to edit and upload these to YouTube. For the uninitiated, flipcams are battery-operated point and shoot camcorders that are no bigger than a mobile phone (ideal for getting out and about) and as some offer high definition, you don’t have to worry about the quality of the film damaging your brand.  The pressure all lies with getting relevant and compelling content!

Corporate videos have always had a role to play in the communications toolkit but when to commission one and where to place it is more of a consideration than ever due to the social media-generated change in the way people communicate. Think creatively and you can use videos to achieve all sorts of goals – drive people to your website, train staff or educate customers on your products. Flipcam videos offer multiple marketing opportunities at potentially minimal cost.

Short films are ideal for quickly sating customer demand for information and in the right place can take your message around the world in a matter of minutes, especially if you use YouTube. The world’s most popular online video community, YouTube enables millions of people to discover, watch and share originally-created videos. As it generates more than two billion views a day, the platform offers huge opportunity for increasing brand awareness, especially when you consider its player is embedded on tens of millions of websites across the world. There are few people that can say they have never watched a YouTube video – if you’re one of them, let me know!

With a practised hand, flipcam videos are great for basic updates, informal interviews and adding a diversity of content to your website (for anything else I’d recommend you use a professional).  The key is to keep your objectives and the response you’re looking to achieve in mind, as with any marketing you do.

Make sure your unique selling proposition stands out, the film features a call to action (eg to visit the website or call the helpline) and no matter what, never say or do anything that could be counterproductive (avoid the Gerald Ratner style of humour). Be aware that if you are filming children, young people or vulnerable adults, you will need a policy in place and always ask everyone involved to sign a contributor release form so you have proof that they consented to be featured.

Flipcams can be purchased very reasonably on Amazon and at a variety of other retailers and it is worth investing in one, even if you play around with it at home first.  When you’re ready to move on, HT Media’s one day courses can teach you everything you need to produce basic videos that are of high enough quality you’ll be happy to show them off. With funding currently available for the training (certain criteria applies), it’s worth moving fast.

I hope like me, this article will encourage you to think about using corporate videos to raise awareness of your business with target audiences, whether you create the films yourself or get someone to help you.  After all, no one sells you better than you sell yourself. Be clever in how you use your videos and you’ll find the investment more than pays off in terms of enquiries and sales. Happy filming!

For more information, please visit www.ht-media.com.