Last Thursday saw the launch event for Marketing: The Art Of, a day conference fast becoming a vital annual diary date for anyone in PR and marketing.Designed to whet the appetite, the two launch event speakers certainly did that, with Aleksander Naess (FPP Europe) presenting a new way to approach brand positioning and Rob Wilmot (BCS Creative) discussing how to use LinkedIn to best advantage. Even for the hardened user there were plenty of new tips about contact and new business generation. The full event takes place on 11 November at the Sage Gateshead. Take a look, there's more information at www.eventsnortheast.co.uk/artof. It'll be worth your while.