There are lots of good SEO tools on the market, some free, some with a cost attached and one of the best has been dealt a debilitating blow by Google. Market Samurai is widely recognised as being a highly credible, easy to use platform for making informed decisions about online marketing opportunities. However, with the changes recently introduced by Google, much of its functionality is having to be revamped and the way it gathers data overhauled, incurring significant extra cost. See its latest blog post here.
Until now, the service was available for a one off fee, but now additional charges incurred by the business will have to be passed on to customers, most likely in the form of a monthly fee.
Not good news for Market Samurai or for its users. And it's safe to say that if if it is struggling, its competitors certainly will be too.
There is strong demand for this type of tool, especially one of Market Samurai's quality. It is to be hoped it is able to provide a full service at a similar level again very soon - it's more intuitive than other platforms.
SEO remains an area where the pace of change is incredibly fast. With the economic situation as it is, these latest Google changes are creating a sink or swim scenario for those in the marketplace. It will be interesting to see what happens next.