Well, it's common knowledge I sit on CIPR Council and the CIPR NE committee but this has not stopped me today embracing the opportunity to become a member of the PRCA - PR's other leading industry body. Although I was initially sceptical about the PRCA's plans to extend membership to individuals as well as organisations, in hindsight (and having listened to many wise words), I now believe this to be a significant and welcome moment in the evolution of our profession; something that will have a very positive impact going forward.
Strong competition will ensure both bodies keep a close eye on their membership offering (and costs!) and deliver what practitioners need to be at the top of their game. The organisations have an equally strong voice and influence within the business community and this is exactly what is needed to emphasise the important role that PR plays at board level and in the achievement of business success.
Anything that extends help and support for PR professionals outside the capital can only be a good thing and I look forward to engaging with other PRCA members very soon.
For more information about PRCA membership, please visit www.prca.org.uk.