Are business ethics on your management agenda?

Panelbase minipoll resultsThe relationship between lobbyists and politicians has led to numerous high profile media exposés, with the recent allegations against 3 Peers and an MP no surprise to many. Despite this, little has (as yet) been done to tighten regulations. Coming in the wake of scrutiny into the financial sector and all sorts of sporting scandals that have dominated headlines in the past year, ethics and trust appear to be the words on everyone’s lips.

As co-chair of the CIPR’s Professional Practices Committee (PPC) and the managing director of a PR and marketing consultancy that adheres closely the CIPR’s Code of Conduct, I was interested to see whether the ongoing debate into standards and regulations was having any impact on daily business life.

In conjunction with Panelbase, one of the UK’s fastest growing online research communities with over 200,000 UK adult members, I conducted a minipoll asking what type of training business managers should be required to take.

The chart provided showcases the results, which actually make surprising reading. Of the respondents, 51% selected Ethics, placing it fourth on the list – even above Financial training. Whilst the link between this and recent media was not explicitly explored, it does suggest that ethics is an important concern.

As someone who believes that CPD with the CIPR should be mandatory and include a module related to ethics, this is pleasing and something I’ll be presenting back to the PPC and wider CIPR team. It also makes the launch of the North East’s first Institute of Business Ethics very timely indeed.

Data was collected from a self-selecting sample between 3rd and 4th June 2013. The sample was drawn from the Panelbase UK consumer panel. Panelbase consistently delivers against its mantra of ‘Quality sample. Quality service’ to a broad range of clients both nationally and internationally.