Has PR become so disrupted that it has become impossible for training to retain relevance?

Today's PRmoment conference 'Why there is a recruitment crisis within public relations?' took a long hard look at the talent shortage within the industry.

PRmoment hosted an event in central London today focused on the recruitment crisis in PR.

Attendees gathered to hear a range of experts speak on the talent shortage; the skills competencies required by modern public relations practitioners; the gender pay gap; improving diversity within the industry and much more. 

On behalf of the CIPR I spoke about the value of training for those in public relations, particularly where this is focused on the development of strategic, ethical and leadership skills, as demonstrated by those with CIPR Chartered status. 

Here's the deck I presented arguing against the motion 'Has PR become so disrupted that it has become impossible for training to retain relevance?' before a fireside chat with PRmoment's Ben Smith and Bournemouth University lecturer Heather Yaxley. 

 

The presentation looked at why it's important we include business, finance and management skills amongst our competencies; how these skills help us work with the C-suite and inform the nature of the continuous professional development we do. 

Thanks to Ben Smith and the PRmoment team for inviting me along and to all the speakers for the fascinating insights gained.